Serengeti Breweries Limited (SBL) has been awarded the International High Quality Trophy 2015 and the Crystal Prestige Trophy 2015 by the Brussels-based International Institute for Quality Selections.
SBL’s products, the Serengeti Premium Larger was also awarded Gold Medal 2015, by the same institute.
“It is a non-competitive award open to food and drink products. Consumer products are tasted and tested in order to grant them a quality label,” detailed SBL’s Corporate Relations Manager, Abass Abraham.
“The minimum score is 60 per cent…products that score between 60 and 69 per cent are awarded Bronze Quality Award,’ he said.
Products which score between 70 and 79 per cent receive Silver Quality Award while products which score between 80 and 89 percent are awarded Gold Quality Award, he went on to explain.
“Products which score between 90 and 100 percent receive Grand Gold Quality Award,” he said.
“Going by this selection criterion, the Tanzania’s most popular beer brand, the Serengeti Premium Larger has been awarded the gold medal 2015,” he noted.
According to the SBL official, the International High Quality Trophy is awarded to (a producer of or) a product that achieves a high quality level for three consecutive years, high quality level embraces gold award and grand gold award.
“The SBL has met this criterion, putting Tanzania on the commercial competitive international map,” he said.
Similarly, the Crystal Prestige Trophy is granted to outstanding companies that have received either a grand gold, gold, silver or bronze award for 10 consecutive years.
“SBL has also met this criterion hence qualifying for the award and earning Tanzania more international business fame,” the SBL Corporate Relations Manager noted.
On his part, the Quality Systems Manager, Paul Kitambi pledged the company’s commitment to continue producing quality and competitive products recognized both in and outside Tanzania.